There’s a growing dissonance in the therapy world—a gap between what people say and what they actually feel. Between what is named and what is known.
The deeper the language becomes, the more hollow the experience often gets.
Therapists, coaches, and even clients have mastered the performance of psychological literacy:
“I’m working on boundaries.”
“I’m practicing regulation.”
“I’m learning to stay with my discomfort.”
These phrases sound insightful. They sound aware. They even sound brave. But they often mask the fact that there is no actual contact being made.
"They don’t talk about their feelings. They talk about talking about their feelings."
This is the difference between emotional depth and emotional theater. Between metabolizing truth and narrating a concept.
The Illusion of Depth
Psychological language gives the impression of depth. It creates a kind of insulation—a safety net that lets people speak in clean, fluent, emotionally flat sentences about things that should break your voice a little.
It performs insight without cost.
“I hear one of those precocious children who can recite rote-learned sonnets without quite feeling or even fathoming them. No one is so shallow as the ostentatiously deep.”
This kind of performance is rampant in therapeutic spaces. And it’s often mistaken for progress. But it’s repression dressed up in velvet.
Why This Matters for Founders, Leaders, and High-Agency Minds
People who live under real pressure—whose decisions have relational, financial, and systemic consequences—don’t have time to perform insight. They need real psychological contact:
Someone who can tolerate frustration, projection, confusion, and grief.
Someone who doesn’t flinch when the client swears or spirals.
Someone who knows when language is being used to hide, not reveal.
Many founders carry unspoken trauma. Not from childhood, necessarily, but from years of high-stakes decisions, betrayal, isolation, and emotional containment.
They live in chronic double binds.
Be vulnerable, but don’t lose control.
Be honest, but don’t say too much.
Be strong, but not hard.
These aren’t people who need more reflection. They need containment, clarity, and courage.
Therapists Have Learned to Speak Insight. But Can They Hold It?
The core problem isn’t that therapists don’t care. It’s that the system has trained them to think safety is synonymous with distance. That neutrality is synonymous with regulation. That naming is synonymous with knowing.
But it isn’t.
You can name a trauma without touching it. You can label a defense without being with the fear that created it. You can speak the language of feeling and still avoid intimacy completely.
"The core problem of psychobabble: It does not reveal things. It obscures them in a fog. It does not stave off a personal eruption. It is another form of repression."
—Janan Ganesh (2022)
The New Frontier
We need fewer trained reflectors. We need more psychologically fluent partners. People who know when to say:
“That doesn’t sound like you.”
“Say it messier.”
“You’re talking around something. Let’s find it together.”
We need systems that stop confusing performance for progress. That know the difference between contact and content. That trust clarity more than tone.
Insight isn’t about what you can name. It’s about what you can hold, in yourself and in others.
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